THE MUSIC APP THAT CHANGES EVERYTHING
The Clout Charts desktop app focuses on discovery above the typical trending lists. One of the major attractions is definitely the music heat map, where listeners can directly see what type of music originates from different regions of the world.
In the onboarding stages, users have the option to pick a light gradient or dark mode layout -- and can swap anytime for greater accessibility.
Below the fold of the homepage features favorite albums, recommended albums, and a spotlight for obscure styles of music.
Further down, we showcased the user’s search results based on their keywords. We also provided a section that populates with alternative music from different decades every week.
Feed: For the Likes page, I wanted to have a gamification-based layout that encourages users to be competitive with one another as they explore music.
Based on user feedback, it was important to have the likes section not only display music that they liked, but also to show badges for exploration, stats of what they listened to, what friends liked the same music, in addition to updates on things related to music they liked (such as news about the artist and their label/company)
MUSIC CATALOG - THE DIGITAL CRATE DIGGING EXPERIENCE
The idea of songs discovering the listeners very much sounds like the same recommendation system of typical streaming sites.
My team wanted to tackle this challenge by having users put in keywords and using an aggregator to scrape music tagged with related metadata (such as moods, themes, semantic analysis of music reviews, etc) from all over the internet.
These keywords would be matched with the sentiments of the music as opposed to just the genre tags. Catalog explorers can also select tags to further expand on the specific type of sound they are looking for.
SEARCH FOR ANY AND EVERYTHING
Where the catalog page allowed for exploration based on moods and keywords, the search page would be where users can find specific songs, artists, and albums.
We didn’t want to create a regular search page. Instead, we designed a collage of albums that the user could scan. Inspired by Instagram, this feature has an infinite scroll and displays unique album covers.
FUTURE RELEASES AND USER RECOMMENDATIONS
For future releases, we want to focus more on community pages, music heat maps, and the artist’s dashboard. These features would establish a strong network effect and directly address the needs of music creators as well as listeners.
We also want to build out the artists’ side of the site allowing them to add and label their music as well as interact
Building this project was an exercise in combating assumptions in favor of user testing insights. This project was very successful and has an NPS of +87%!